OrboFi uses generative AI to monetize Web3 assets

0:00I'm Ashton Addison from Block West capital for investment pitch media and today on the cryptocoin show we have Benji Usama the founder and CEO of orbify Benji welcome to the show and thank you for taking the time thanks Ashton uh it's a general pleasure to be here likewise excited to dive into your insights into AI um asset creation using AI which I think

0:23is the future and we're just getting started with it and I feel like this is a great time to be talking about this I'd love to start off our conversation with a little bit on your personal background in Ai and blockchain and then we'll dive into orbify after that absolutely absolutely you know like we're that's something that we're we're using a workout we're extremely excited

0:41about but in terms of some background so I've been equipped up for the past six years um literally was one of the first teams working on in its use cases early 2017. um later on moved to decentralized cloud computing um and fast forward here we are building you know um AI engines far by uh decentralized infrastructure but the main goal is that you know we want to

1:03empower people with tools and with creative tools all ai ai power they just enable people to create content better and faster and democratize AI content creation uh for the masses um and yeah so that gives like a broader idea about what we do yeah it's very exciting when chat EPT was released to the public people sort of got that initial Glimpse at you know what AI can

1:27create and I think even that first uh little Alpha version they created where it's just responding with text was very exciting but I feel like once people see that potential of pictures video all these other assets you know you can create movies in seconds um it's going to blow people's minds so uh exactly so what is the exact Focus that you and your team have built around this at

1:53orbify absolutely so and you you know you mentioned for example chat GPC is a great example and if you look at stable diffusion uh the product core diffusion model that actually you know took off and in the really uh I would say you know Illustrated the use case uh but pretty much in our Auto fire we focus mainly on visual content and this is something really important like creating

2:15literally entire movies it would text in a few seconds or creating full-blown virtually environments 3D virtual environments with text um even perhaps it's part of the roadmap is that creating even entire video games with text that's what I mean by content creation is that content and virtual content can be anything from a 2D image a 3D asset a sound an animation an

2:37entire video clip or an entire game and it's all powered by taking diffuser model and it's I mean at The Core Power by Transformers which is the core what AI is and simply what powers charge GT and we're going to be looking at this technology that's moving forward really fast but the end goal is that and anyone anyone in the world anyone you know anyone with the phone regardless of how

3:00remote they are and how remote they are located just with internet connectivity they can create full-blown entire virtual content experiences and it's offensive it's kind of you know it's kind of technology and that's something that we're really really excited about mm-hmm it's very exciting and I feel like it's growing very quickly uh we've been speaking about Ai and you know how

3:21it's going to take over uh content creation and all these other faucets of the internet for a few years but it hasn't wasn't until you know I feel like January 1st of this year when it sort of became real uh I'm curious on how long you've been following it and then how long your team has been working uh on this at orbify absolutely man you know like I said we

3:42we started over a year and a half ago and we've had different iterations uh my co-founder is Samuel and I'm Kevin uh it was the next Ubisoft you know a good bit of work in this festival for years and you know building AI apps for years you know version that would games primarily um you know even before in general that we've we've actually started releasing

4:03generative AI teachers even back in August last year and that's what we really really saw that yeah we do have an edge here you know we do have something that actually solves a problem and people actually like like it like why not just like focus in Tara learning so we had like picking iterate iterative processes to get to the point where overplay is at the moment especially in

4:23terms of the product perspective uh but it it did take us a while to find exactly the right sweet spot or what I call it product Market fit but at least in terms of what people need and what people want uh this is part of the process right and thankfully right now you know AutoFair has so far 95 000 matches they use the product at this once yeah it's like thankfully and I'm

4:43just saying is that literally over 5 is the most used AI engine at least in local space that is when it comes to the number of users and individuals uh that that use the product and as well in terms of the number of assets created and on the Hub so far it's about 25 million assets or the orbelpie.com wow um yeah so we've been growing quickly and thanks again to this great timing

5:04you know everyone's talking about AI in general AI so effectively at the time it was great yeah that's very exciting and how easy is it for people that they may have not even tried these uh chat bots in AI if they want to start creating assets photos or videos how easy is it to just go to orbify and start absolutely it is extremely easy and that's that's the beauty of it is that a

5:32little bit of foods you just have to log in real quick and you articulate your imagination and this is a beautiful thing and sometimes you can get very addicted you're like let me try it first you give me a 3D capture over Panda or in I don't know Samurai armor and you're like oh wow and you keep going and that's what we get like it actually gets addictive but the primary reason why is

5:53that the system understands what you want to create and people feel that oh wow I can actually articulate my imagination and make it real uh but it's extremely easy to use people need to log in and uh generate assets of course look you may ask like how does it even relate to blockchain is that here we Empower people to tokenize our assets as nfts they can create a full-blown industry

6:17collection in like a couple of minutes Well normally it takes up to a month or two to design the asset design the art create the smart contract for it now it takes two minutes um yes extremely easy that's awesome and I feel like being early on you know a lot of these tech savvy users are already involved in some of these other Technologies like nfts or

6:39the web 3 gaming communities is that where you're seeing the most early adoption of the advanced users that are already familiar with nfts for a few years now just using AI to make it easier to create the assets that they were working on manually before well yeah good question I'd say so far if you look at all our user bases and most of them are and actually most of

7:02them are like like two people uh that pretty much brought to people of course there are like some what three people practical folks uh but pretty much consumers consumers have never been able to create any kind of piece of art any kind of visual content and all of a sudden you're like oh my God I could create this amazing game asset like media asset in 10 seconds and that's

7:22what and that's you know we'll look at the exponential growth of assets just in the past year it's all thanks to Consumers all over the world um oh we are we're almost seeing you know some crypto native folks who like oh you know what I want to create my own NFC election so we are also saying uh you know part of like the user base and we also see some game developers

7:44um that do not know how to generate a certain art concept and all of us and they're like oh let me articulate my images my imagination let me make it real um and then yeah so we see like all kind of people using the product as of now by basically mostly consumers and developers yeah that's very interesting and I feel like creating these assets for gaming ecosystems will be huge and

8:08there's been a lot of discussion around web3 moving into the gaming ecosystem you know with nfts or with real world trading cross assets between games which I think is very exciting but I've also seen some hesitancy from the AAA games that already have millions of users you know how do they take a an approach that's not too drastic into nfts and web3 without hurting their you know

8:33their current user base and their revenue streams um where do you sort of see you know web 3 gaming moving into web 2 Gaming you know is it now with this technology it's a good fit or how long will it take until you know we see Call of Duty and all these major games actually adopt this technology absolutely I would say especially when it comes to these big franchise against

8:55Eagles I would say perhaps in about three to four years Max and I mean it's like just to be you know cautious you know to be able to say not even optimistic like negative I would say like four years especially when we look at Ubisoft recently there will be tokenizing some assets uh part of the Assassin script um game um so especially I mean Ubisoft is one

9:19of the main it's not one of the only big publisher uh that is actually moving into uh nfcs if you look for example at you know Rockstar or some other like big franchise big studios they're still very locked they still want to move away from it um but I mean it's actually the same thing with generate AI for example like big cereals they don't like you that

9:41much and the reason why is that like this was like it actually is like diminishes the value of human-made art where pretty much you know all the sweat that artists put into the work to create a single character now somewhere in an island with a phone can create a similar quality asset um it's it's the same way you know when um you know painters that actually had

10:03to suffer the kind of transition photography came in so we're seeing this kind of thing this kind of like cycle again uh but it will have to adopt because the technology actually really helps in terms of speed cost efficiency um so I'll take about three to three years uh like the average game Studio should get into generative Ai and look real well for you know to merge into any

10:25season yeah great Point Benji it it is a lot of work to create those game characters by hand and sketching and drawing that they do and to have it done in in 0.5 seconds from uh AI it's a community but I feel like exactly it's not going away and they need to determine the timing of how are we actually going to implement this you know it's like some schools are trying

10:49to ban chat GPT and AI because you know it's cheating but actually if it's getting exactly then like eventually they're gonna need to change the way that they do business to incorporate this technology so do the SMART game studios start you know getting off getting on it right away or plan that perfect timing because I feel like if they don't if they wait too long then

11:11they're going to be left behind and all everybody else will be moving into web 3 gaming and you know they might suffer in the long run yes yeah and this this part of like a cycle that again we've seen but they will have to adopt it we'll have to adopt the technology and yes some people would say oh it is not fair enough startups for like 10 years learning the

11:30skills to create an asset a character and now I was like he's like it is not fair but you know but you know even even artists and even game asset creators you know like media asset videos that perhaps those people who actually utilize and leverage AI systems can do their jobs better um and it's the same as so anyone just have to leverage the technology in terms

11:51of you know increase and improve efficiency and this is the core of what Percy believe human human kind has like thriving which is like how do we improve that efficiency and pretty much you you know we as you immense pretty much what we do is that we are tool makers what kind of tools are we going to build so that that will improve our lives um and general AI is a great example of

12:14this kind of like transition you know just like as a statement we as human beings has been great tool makers to improve our lives um so and we're going to be seeing this kind of like cycle step by step into really like a broad adoption and that's what we want to do you know literally just like expand this it's got technology and I'm told to as many millions of people as we can uh

12:37improve their productivity improve their and just enable them to power their imagination in real time um yeah so we don't have a long way a long way to go but it's exciting very exciting I feel like it will be as popular as people using Google search you know everyone will be using it so yeah so so Benji with orbify as we get to that climax where everyone is

12:59using generative AI how do you and your team stay on top of the industry and create a competitive Advantage so that people are using orbify to generate their assets and and not I'm sure all of the other generative AI platforms that will come in the years to come how do you create a competitive advantage absolutely so I'd say and we spent a lot of time thinking about that designing

13:24the architecture properly especially if we look at there are two ways what two generative AI apps and what regenerative ads thankfully if you look at web3 um currently and apple said we are dominating the space at least in terms of the number of users and some of the quality of the models um and thanks to our engineering team you know we've built incredible air

13:45models that generate so far the best quality can get at least in the battery space if we look at web 2 uh especially as me drink you know we're not as good as mejini before but over 5 models are as good as vgd3 so and we have somewhere to go but in terms of the main competitive Advantage is that since we are empowering people to not only create assets but as well as monetize them and

14:09that's why even like we have why we have integrated with which enable that seamless um and trustless monetization system and that's that's one thing is that in a few seconds you can make your assets as nfcs and be able to monetize them the second thing is that especially if we compare it to me Journey or some other tools that since you can only General 2D

14:27images for us we are multi content pretty much you can generate from 20 assets really sounds animations even down the line 3D words um yeah and that's pretty much covering any kind of like digital content but the core let's see the main difference is that where anyone can create and train is all he's a room and model and that's outside of the other and the core

14:50competitive Advantage is that I can create my own air model and I can monetize it and that's we call them we call them factories and pretty much part of that virtual production part where anyone can become a virtual statue owner that is the trust that show a pontoon Air Model is that for example my factory there's only does great 3D assets of Sunrise 3D summarize I don't know why

15:12I'm saying summarize I love summarize by the way or like any kind of like uh characters environments um wearables pretty much anything virtual concept can be so a package and fine tune into an ammo that anyone can create easily and anyone can monetize so these are the core competitive advantages we have and of course we will bet on them anymore and we expand on

15:35them um yeah so of course we have some some really good features come in the pipeline we'll be releasing the API um soon so that as well other what two remote developers can integrate the API into their apps so this is quite exciting uh basically us I want to call it infiltrating but integrating with many as many apps as we can just like to have that engine working properly

15:57seamlessly across many different applications um anyway we will be releasing soon in terms of some some more information regarding some celebrities that we work with um and pretty much we are actually soon announcing little the words for us of license and branded Air Model and that's in collaboration with in partnership with the Hollywood actor pretty much the

16:17first time you will see an actual IP being trained license being trained on Air Model uh that is banned his audience can use uh but really cool use cases but yeah so that gives a broader view in terms of how we are continuing mm-hmm very exciting lots to come and the what you focused on there about the monetization I feel like is a huge competitive

16:44Advantage as exponential value to be able to you know seamlessly when you're creating the asset uh tokenize it and then monetize it especially for these creators that are you know all the struggling artists in the world that just want to build a living and they have the the talent needed to create art whether it's manually or digitally to be able to monetize the process you know a

17:07lot of artists they want support on the business side as well I feel like that's a a huge bonus yes and that's something that really excites us and especially when we look at the core of autographer is that our imagination to General assets and Imagination and knowledge is really so far the most decentralized well an acid in the work so pretty much like someone out there and one of the

17:32most remote areas in the world can have one of the craziest imagination and here all of a sudden like they're kind of like I can actually actually articulate it I can make it real and again perhaps earn money while doing it so it actually in power imagination and incentivizing Imagination uh the other thing we're really excited about is that especially

17:52when you are mine imagination let's say you and I I create an asset like how can we go prompt so that is one of our biggest feature coming next that will come along the mobile app um but again someone from in the in a remote area somewhere like two different two people or more can create and merge imaginations in world time it can create the same asset they can together

18:15monetize uh yeah we're really excited about this so yeah wow looking forward to it and and I'm looking through the the platform and I saw that there's like a launch that's happening right now or this week I'd love for you to talk more about exactly where your team is at right now and what is happening absolutely so I think Louis conducted all of our bond raising I'll see it in

18:37private cell so thankful to raise capital from some heavyweights in industry and some big investors and we have the token sale actually starting tomorrow um so that's what that's that's for you know public cell perspective and we will have we're here in the public markets uh next week so that's quite exciting um but probably in as well to you know have uh in terms of the token not only

18:58to enable people to use it on the platform but also can insult incentivizing people who create assets and Role Models um I mean we launched the app about four months ago now we are launching uh the currency that the in-app currency that powers that economy production of air assets and distribution of air assets uh yeah exciting times thankfully the community has been very supportive

19:21they've been I would say very hyped about the upcoming launch so we're very grateful for that yeah very cool I'm looking forward to just seeing how that plays out and I'd love to know a little bit more about it you know for example when I looked at uh the chat GPT apis and stuff you know they have a percent a few cents per message or per API calls does that is that how that works with

19:49the in-app currency or is it required to create assets or how does it provide value to the you the the creators in the ecosystem absolutely so exactly like we said so of course we do have free vargons and there's an orbo file will remain always free to a certain extent meaning you can generate yeah we can generate up to 25 so far can join up to 100 actually

20:12assets for free we will be in this for us we'd like to go abroad the most part of the launch uh but I think the main detail of the token is that you would need the token to purchase vocal or box which is the main off-chain compute credits and pretty much that's what you need to generate assets or print air models if you want to utilize another person's Factory a model for example if

20:34you create a model around isometric cities and you charge for example ten dollars on it um ten dollars for it so pretty much I would need that ten dollars uh in OB tokens even utilizing so that's how it Powers those transactions in terms of utilizing air models utilizing factories um and of course it is the main medium of exchange you go on a purchase or sell

20:55my AI General assets it is all being powered by the opening token um and probably the reason why is especially when you look at you know the air generated asset um layer is that there needs to be a decentralized currency that actually powers that economy that's one of our main goal especially when it comes to incentive and monetization there used to be a trustless stimulus

21:17distributed and decentralized way of monetizing and transacting and hence you know having this transactions on train is extremely important and extremely efficient as well um yeah in a nutshell very cool and I love that you can create AI models for others to use and you know sort of work as a community not just creating a picture or something it's much more than that so yeah see how it

21:43grows out definitely like a long way to go uh but we'll make it we'll make it step by step until we actually uh you know go like dominant displays dominant Ai and genuine asset space but just be the central Hub assets incredible and just from the rate of growth you know from January until now it seems like it's just straight up with

22:11AI do you following the industry in general and the adoption of it do you see you know the next six months in the end of 2023 just continuing to have a major adoption of this kind of Technology absolutely so I'll say that it's exponential um perhaps I would say perhaps in the next two years we will see some like getting flat a bit uh but even now if we

22:35look at the number of users that use um AI models I mean it's like for logical if you look at visual content it's about I mean in total like it's about I think 150 million worthwhile um I'll see the next three years they will get these two billion people wow using these yeah and that's when you look at the current trajectory and how it goes but if we are hitting that

22:57market pretty much it will be integrated into anyone's phone um and that's pretty much where we see these growth going and then we're going to see that like plan uh but it's growing really fast yeah yeah very exciting Benji thank you for all the insights uh I'm going to test out the uh the AI generation and uh take a look at the launch as well that's

23:18happening I'll put the links for that um in the description um is there any specific place that people can you know learn more about how the generative AI works or just try it out or get in touch with the communities that are already using orbify absolutely so first step uh they can like the main Central Hub is to go to obafa.com that's when they can create

23:40their accounts start genuine assets start creating their AI models uh of course for the community Through people have any questions I want to learn more so that's in all the communities on telegram or Discord and we do have also a quite detailed documentation if you go to wiki.orgophy.com learn um you will get all the info you need um so um yeah we have quite like an

24:03extensive and detailed documentation here and you know that gives more info about the team and the tech and all that yeah amazing thank you so much Benji all the best with everything orbify moving forward and let's follow up in the near future thanks Ashton I'll catch you soon foreign