Bryce Paul and Aaron Malone on the Crypto 101 Podcast

0:00I'm Ashlyn Addison from event chain for investmentpitch media and FinTech news network and today on blockchain interviews we have Bryce Paul and Aaron Malone the founders of the crypto 101 podcast Bryce and Aaron thank you so much for taking the time it's a pleasure to have you guys on the show today Ashton thank you so much for having us we're excited to be here

0:20you're very welcome I'm very excited to learn about the crypto 101 podcast if you would kick it off with why did you guys start the podcast and what is the goal that you're trying to achieve for your listeners sure so the main idea behind the podcast is really bringing the mainstream audience into crypto currency so we like to ask our guests we have experts CEOs authors developers

0:44people to come on the show and break down the big concepts behind crypto currency right there's so many shows that are out there that are very jargon centric and dive in too deep so we like to zoom out take a high-level and we're really the gateway from somebody who's never heard of crypto to somebody who could now start to get exposed to this kind of thing so

1:07we've always had the idea of this being the average consumers guide to crypto currency that's great and there's so much to talk about in the cryptocurrency industry right now you know you can talk about technical analysis mining general industry news talk about specific blockchain projects what do you guys focus on with your content we really look for a good mixture of everything

1:31going on everything is evolving so fast and we really try and digest all the good content from a lot of the flash and the drama and the stuff that gets people really excited and try and say okay what's really gonna be here what matters years from now and that's what we try and focus on just to add to that you know we we interview ceos of exchanges we interview issuers of currencies we

1:56interview people from enterprises and we like to really survey the entire land I think there's been about 270 episodes so there's a lot of color in it we really talk to just about everybody that's great and now with the Ari rise of the Bitcoin price and what seems to be the new bull market there's a lot of new interest in Bitcoin and aetherium and a lot of

2:18people are starting to learn more about all of the other currencies more than just Bitcoin and it's getting so expensive isn't it yeah and you know it's funny you mention that because you know when we look at our statistics we see an actual like direct correlation between viewership numbers and the price of Bitcoin so when we see the price of Bitcoin start to check up like literally

2:37by the day on good days we get more viewers on worse days we get less viewers but then also in that macro trend right in early December 2017 you know hundreds and hundreds of thousands of viewers more than you know what it was during the the bear market and stuff but we are seeing a big uptick in viewership yeah absolutely and Bitcoin as far as a brand is still bigger than

3:01crypto or cryptocurrency or blockchain just going through the hash tag if I research by far it's the most searched thing so Bitcoin is still the king of this kingdom before sure that's really interesting and one of the things I noticed through all of these interviews I've been listening to over the last few years is that although the Bitcoin price really affects how much people listen in

3:25talking about the price is it gets outdated quite quickly because of the volatility you know you can speak about Bitcoin going over 10,000 and the next day it's 12 or 13 thousand and everyone's saying well that's already outdated so do you guys talk about the price yeah it's funny you should mention that so we have this new series that we just released actually today was the

3:46first day that we released it but it's called the weekly fire and in the weekly fire we like to talk about you know cryptos most burning questions we have heated debates in the hottest topics so you can see a very fiery segment but basically we do always do a market update in the weekly fires as well and so today where we were talking about how there is some resistances some technical

4:09resistance between ten and a half and ten ten point eight thousand dollars and sure enough it hits up to ten point seven spikes right back down today so we like to keep people updated with really you know what we're seeing in the market supporting the support and resistance levels but you're very right I mean the volatility here is is unlike anything we've ever seen

4:29before in any market and so it's it's a really fun market to trade if you're if you're understanding how to you know use futures to head your positions or different sorts of derivatives and stuff there's lots of really really good options to be made here mm-hmm that's really interesting and yeah everyone always gets excited about the price and I really like that weekly fire segment

4:51that you guys have started so that's great what are some of the other interesting topics that you guys have covered or interesting people that you guys have had on the show oh man recently we've had just some amazing people I'll talk about we had a gentleman named dr. Chris cleverly on maybe two episodes ago it was fascinating because he is he's he spoke

5:13all about the world's largest infrastructure opportunity Africa and we're like whoa this is crazy and he's like you know we always in the western states equate disruption with innovation right and we always take those two words and use them interchangeably and he stopped us he's like no it's not what's happening in Africa is not disruption there's no incumbent technology to

5:35disrupt it's all pure innovation and so that was a moment where I stepped back and I was like whoa there's it's a completely blank slate and there's you know I forget the exact number the statistic but something like 80 percent of people and in Africa have smartphones now and the fact that there's you know people we found out that people are trading their minutes in their data for

5:58bread and eggs at the market and there's this whole economy that's there that is really privy and really a fertile ground for the uptake of cryptocurrency because you know it's just a better system there's so many people that are unbanked we talk a lot about Libra and the Facebook association just because it's you know it's the hottest topic right now and seems like every conversation we

6:19have with somebody they always mention the impact that libras having yeah we have the pleasure of speaking with a couple alumni from Goldman Sachs that were retired they didn't need any more money in their life but they saw the opportunity that cryptocurrency was affording the rest of the world and they jumped right into it and started there own firm as market makers and to the

6:45average consumer they have no idea what a market maker means it sounds scary and getting a chance to have them on the show and just for me I learned a lot from it but just the opportunity itself saying okay these guys literally know everything about the world of finance and they drop what they were doing in their life to come into this space that was the biggest takeaway from that and I

7:07can't wait til we get to release that episode yeah and let me just add two more we we love to bring authors on as well because authors have a very unique insight right there they're kind of also an outsider's perspective and so we had on Ben Mezrich recently who is the life biographer of the Winklevoss twins and so we got the insider look we got to ask

7:27a bunch of fun questions about what it was like to live life with the Winklevoss twins for two years as he was writing this biography so that biography is called Bitcoin billionaires it's a wonderful book I highly recommend everybody to read it and it's just it's really colorful so that was a really fun episode you guys should check out too that's great it sounds like you guys

7:45have a wide variety of topics and it's really interesting with that Africa story that you mentioned because it just shows that how blockchain and cryptocurrency is bringing the world together and in all the different countries and continents around the world are able to use Bitcoin and the fact that there isn't this banking infrastructure in Africa already really

8:05accelerates that adoption for cryptocurrencies in that area that's exactly right now where where are your guys team based specifically yeah so we're a team of five people we have some marketing guys we have us as the hosts and we are all based in San Diego California and if I could turn the camera am I allowed to turn the camera I could show you guys

8:24our view yeah yeah that looks great this is where we live and work amazing to sit on the San Diego boardwalk here in Mission Beach so it's it's a great place to come to work every day to be inspired it's very very lively and active that's great and how long have you guys been doing the show for and what does your

8:51guys user adoption look like yeah so the show's been since July 2017 and our user adoption again as we kind of spoke earlier it's highly correlated with the price of bitcoins so you know when when Bitcoin starts to to uptick then we see more user adoption but we're about to go on a big campaign a marketing campaign more or less and we're gonna spend some money

9:15on some advertisements to hit you know I kinda always like to think of the market that we're in you know crypto 101 as an educational platform it's almost like it is a plot of land and we know for sure that there's oil underneath this land right and we have this plot of land but we don't exactly know where the oil is yet right so we got a drill for it and

9:37once in and that's kind of what the audience is it's a very latent audience and a lot of latent potential because people you know they're out of the 350 million people that live in the states you know only a certain percentage owns crypto but we know we know you know the audience watching this knows that everybody is going to be impacted by crypto currencies everybody's going to

9:56need to know how to use them everybody's going to need to know which exchanges to trust in which projects to invest in and all sorts of things and so so there's a whole there's a whole latent audience that we're going to be tapping into very soon we're gonna go on a big a big campaign so you'll be seeing lots more of us that's great Bryson I'm glad that

10:14you brought up money because I'm very interested to learn about crypto 101 as a business do you guys have a revenue model are you doing sponsored content and how will you create a sustainable business moving forward absolutely that's a great question so we offer a subscription service we're building out the subscription service product I should say so it's not available yet but

10:33we're gonna have exclusive content daily newsletters all sorts of fun stuff basically info products there'll be tiered subscriptions so you know we also have a Facebook community where people could tap in and you know build out their connections and stuff and we'll have some private groups as well but at the end of the day yeah it's sponsorships people come they realize

10:55that we have you know hundreds and hundreds of thousands of viewers and they want to get a little bit of exposure to that right whether it's an energy drink company whether it's a company like Robin Hood or LinkedIn who have been sponsors in the past you know they see that this audience is extremely valuable it's a you know it's not only it's like actually the perfect

11:14demographic right it's you're 18 to 49 wealthy individuals with you know disposable income who you know it's like a prime demo for advertisers so yeah so advertising revenue is a huge part of our business that's great and how else are you guys looking to expand are you looking just for more viewership strategic partners investors one of the things we're gonna be doing is doing

11:38media for a lot of conferences and traveling around the world and building our brand globally so we want to do full coverage as well as you know video recordings and interviews and I mean literally live coverage as well from all these major crypto conferences around the world and addition from that we also want to break into the traditional investing markets media markets as well

12:04so we want to go on other podcasts that have nothing to do with crypto but just talk about saving and investing and securing your family's future because those are the people that need cryptocurrency the most in my opinion I definitely agree there's all these people that are just on the cusp ready to get into this industry and I have a feeling that it's going to explode

12:24pretty soon here we completely agree that's awesome well that's all the time that we have thank you so much Bryce and Erin how can people learn more about the show look for more information about the subscription that's coming out and get involved absolutely so first and foremost everything happens on two channels so we have our Facebook community this you just go to Facebook

12:47type in crypto 101 we'll be the first one up there you could hit it's you know what is it join our group and like our page and then we have a big presence on Twitter as well so we'd love for you guys to follow us at crypto 101 pod amazing I'll leave those links in the description box below thank you so much for your time guys let's follow up in the near future absolutely it's been a

13:08pleasure and you know hope to join you guys again and we'll keep you guys posted Thank You Ashton I really appreciate it